We are excited to deepen our relationship with ICE members by renewing our license. The updated agreement under ICE Core means we can drive more value to rightsholders while delivering an incredible music experience to fans around the world across both YouTube and YouTube Music.
We have known the ICE team from the beginning in 2012 and love this idea of a direct and simple arrangement with them. It means we can be on top of and monitor all the major deals with DSPs while getting a much quicker, cost-effective and more efficient pay through. This is a great deal for Concord writers and composers.
As the online business evolves, we continue to evaluate our digital strategy and review our service providers around the world to ensure that our songwriters and composers receive the best service and achieve the most competitive rates possible. We chose to partner with ICE directly in Europe as they offer a tailored service with the business intelligence tools necessary to effectively track and police our royalties. ICE has continued to demonstrate that they are at the forefront of the pan European licensing business having negotiated deals with all of the major digital service providers across Europe and beyond.
ICE is a unique offering that combines the expertise of the three owners within copyright administration and multi-territory online licensing and processing. ICE has been developed to deliver quality solutions to an increasingly international and borderless market and we are confident that ICE will continue setting new benchmarks for the services rightsholders and music users can expect in this market.
We’re pleased to have reached yet another agreement that enables us to continue to build a place for voracious lovers of music and all forms of creative audio content, whilst ensuring rights holders’ work is rewarded and respected. The agreement with ICE adds to the growing number of deals that expand our already expansive catalogue of unique content, and strengthen our connected community of creators, listeners and curators who are fuelled by their genuine passion for music and creativity.