As the online business evolves, we continue to evaluate our digital strategy and review our service providers around the world to ensure that our songwriters and composers receive the best service and achieve the most competitive rates possible. We chose to partner with ICE directly in Europe as they offer a tailored service with the business intelligence tools necessary to effectively track and police our royalties. ICE has continued to demonstrate that they are at the forefront of the pan European licensing business having negotiated deals with all of the major digital service providers across Europe and beyond.
We’re pleased to have reached yet another agreement that enables us to continue to build a place for voracious lovers of music and all forms of creative audio content, whilst ensuring rights holders’ work is rewarded and respected. The agreement with ICE adds to the growing number of deals that expand our already expansive catalogue of unique content, and strengthen our connected community of creators, listeners and curators who are fuelled by their genuine passion for music and creativity.
We are delighted to continue deepening our relationship with music by partnering with ICE in a first-of-its-kind licensing deal. Facebook’s journey with music is just beginning and we look forward to working with ICE and songwriters to build a community together around music.
ICE is a unique offering that combines the expertise of the three owners within copyright administration and multi-territory online licensing and processing. ICE has been developed to deliver quality solutions to an increasingly international and borderless market and we are confident that ICE will continue setting new benchmarks for the services rightsholders and music users can expect in this market.
We’ve been looking at shaping the digital market from the outset. This direct relationship with the ICE Core allows us to eliminate parallel processing through other incompatible society works databases. This will result in quicker, more efficient and accurate digital royalty distribution across the Songtrust platform and extended to its fast-growing songwriter and publisher client base.