We are excited to deepen our relationship with ICE members by renewing our license. The updated agreement under ICE Core means we can drive more value to rightsholders while delivering an incredible music experience to fans around the world across both YouTube and YouTube Music.
The DNA of this hub has been forged from the same qualities as the ICE copyright database, which was in itself born of collaboration and a strong will to solve big problems in the market place. ICE is a truly mass market proposition that will appeal to the widest cross section of rightsholders and digital service providers. ICE builds out the brand with a truly flexible suite of options. It is set to deliver security, speed and reliability very cost effectively to all customers.
We have known the ICE team from the beginning in 2012 and love this idea of a direct and simple arrangement with them. It means we can be on top of and monitor all the major deals with DSPs while getting a much quicker, cost-effective and more efficient pay through. This is a great deal for Concord writers and composers.
We are delighted to continue deepening our relationship with music by partnering with ICE in a first-of-its-kind licensing deal. Facebook’s journey with music is just beginning and we look forward to working with ICE and songwriters to build a community together around music.
We are honoured to have been selected as the pilot digital service and are pleased to be the first licensee to sign an agreement with ICE. We look forward to building a constructive relationship with ICE and to the realization of operational efficiencies from the new platform and its benefits to composers and publishers.