We’re excited to confirm a full pan-European deal with ICE. Mixcloud has been supporting artists, songwriters and creators since the start, and we are proud to partner with ICE on this mission.
We are excited to deepen our relationship with ICE members by renewing our license. The updated agreement under ICE Core means we can drive more value to rightsholders while delivering an incredible music experience to fans around the world across both YouTube and YouTube Music.
The DNA of this hub has been forged from the same qualities as the ICE copyright database, which was in itself born of collaboration and a strong will to solve big problems in the market place. ICE is a truly mass market proposition that will appeal to the widest cross section of rightsholders and digital service providers. ICE builds out the brand with a truly flexible suite of options. It is set to deliver security, speed and reliability very cost effectively to all customers.
We’ve been looking at shaping the digital market from the outset. This direct relationship with the ICE Core allows us to eliminate parallel processing through other incompatible society works databases. This will result in quicker, more efficient and accurate digital royalty distribution across the Songtrust platform and extended to its fast-growing songwriter and publisher client base.
We are honoured to have been selected as the pilot digital service and are pleased to be the first licensee to sign an agreement with ICE. We look forward to building a constructive relationship with ICE and to the realization of operational efficiencies from the new platform and its benefits to composers and publishers.