We are excited to deepen our relationship with ICE members by renewing our license. The updated agreement under ICE Core means we can drive more value to rightsholders while delivering an incredible music experience to fans around the world across both YouTube and YouTube Music.
As the online business evolves, we continue to evaluate our digital strategy and review our service providers around the world to ensure that our songwriters and composers receive the best service and achieve the most competitive rates possible. We chose to partner with ICE directly in Europe as they offer a tailored service with the business intelligence tools necessary to effectively track and police our royalties. ICE has continued to demonstrate that they are at the forefront of the pan European licensing business having negotiated deals with all of the major digital service providers across Europe and beyond.
The DNA of this hub has been forged from the same qualities as the ICE copyright database, which was in itself born of collaboration and a strong will to solve big problems in the market place. ICE is a truly mass market proposition that will appeal to the widest cross section of rightsholders and digital service providers. ICE builds out the brand with a truly flexible suite of options. It is set to deliver security, speed and reliability very cost effectively to all customers.
We’re continuously refining our platform and process to provide our clients with the fastest, most efficient royalty collection solution in the market is core to our vision. Finding a business partner capable of managing the enormous scale and volume of our platform is no easy task. While many vendors are actively working on solutions, the ICE offering is by far and away the most compelling and sophisticated offering in the marketplace today.
We have known the ICE team from the beginning in 2012 and love this idea of a direct and simple arrangement with them. It means we can be on top of and monitor all the major deals with DSPs while getting a much quicker, cost-effective and more efficient pay through. This is a great deal for Concord writers and composers.