We are delighted to continue deepening our relationship with music by partnering with ICE in a first-of-its-kind licensing deal. Facebook’s journey with music is just beginning and we look forward to working with ICE and songwriters to build a community together around music.
We’re excited to confirm a full pan-European deal with ICE. Mixcloud has been supporting artists, songwriters and creators since the start, and we are proud to partner with ICE on this mission.
The collaborative effort in launching this new enhanced ICE is one that we are very proud of. ICE brings new economies of scale within reach of all rightsholders and will simplify the licensing market.
We’re continuously refining our platform and process to provide our clients with the fastest, most efficient royalty collection solution in the market is core to our vision. Finding a business partner capable of managing the enormous scale and volume of our platform is no easy task. While many vendors are actively working on solutions, the ICE offering is by far and away the most compelling and sophisticated offering in the marketplace today.
We are excited to deepen our relationship with ICE members by renewing our license. The updated agreement under ICE Core means we can drive more value to rightsholders while delivering an incredible music experience to fans around the world across both YouTube and YouTube Music.