We’re pleased to have reached yet another agreement that enables us to continue to build a place for voracious lovers of music and all forms of creative audio content, whilst ensuring rights holders’ work is rewarded and respected. The agreement with ICE adds to the growing number of deals that expand our already expansive catalogue of unique content, and strengthen our connected community of creators, listeners and curators who are fuelled by their genuine passion for music and creativity.
We are honoured to have been selected as the pilot digital service and are pleased to be the first licensee to sign an agreement with ICE. We look forward to building a constructive relationship with ICE and to the realization of operational efficiencies from the new platform and its benefits to composers and publishers.
As the online business evolves, we continue to evaluate our digital strategy and review our service providers around the world to ensure that our songwriters and composers receive the best service and achieve the most competitive rates possible. We chose to partner with ICE directly in Europe as they offer a tailored service with the business intelligence tools necessary to effectively track and police our royalties. ICE has continued to demonstrate that they are at the forefront of the pan European licensing business having negotiated deals with all of the major digital service providers across Europe and beyond.
We’re continuously refining our platform and process to provide our clients with the fastest, most efficient royalty collection solution in the market is core to our vision. Finding a business partner capable of managing the enormous scale and volume of our platform is no easy task. While many vendors are actively working on solutions, the ICE offering is by far and away the most compelling and sophisticated offering in the marketplace today.
ICE is a unique offering that combines the expertise of the three owners within copyright administration and multi-territory online licensing and processing. ICE has been developed to deliver quality solutions to an increasingly international and borderless market and we are confident that ICE will continue setting new benchmarks for the services rightsholders and music users can expect in this market.