We’ve been looking at shaping the digital market from the outset. This direct relationship with the ICE Core allows us to eliminate parallel processing through other incompatible society works databases. This will result in quicker, more efficient and accurate digital royalty distribution across the Songtrust platform and extended to its fast-growing songwriter and publisher client base.
The DNA of this hub has been forged from the same qualities as the ICE copyright database, which was in itself born of collaboration and a strong will to solve big problems in the market place. ICE is a truly mass market proposition that will appeal to the widest cross section of rightsholders and digital service providers. ICE builds out the brand with a truly flexible suite of options. It is set to deliver security, speed and reliability very cost effectively to all customers.
As the online business evolves, we continue to evaluate our digital strategy and review our service providers around the world to ensure that our songwriters and composers receive the best service and achieve the most competitive rates possible. We chose to partner with ICE directly in Europe as they offer a tailored service with the business intelligence tools necessary to effectively track and police our royalties. ICE has continued to demonstrate that they are at the forefront of the pan European licensing business having negotiated deals with all of the major digital service providers across Europe and beyond.
We’re pleased to have reached yet another agreement that enables us to continue to build a place for voracious lovers of music and all forms of creative audio content, whilst ensuring rights holders’ work is rewarded and respected. The agreement with ICE adds to the growing number of deals that expand our already expansive catalogue of unique content, and strengthen our connected community of creators, listeners and curators who are fuelled by their genuine passion for music and creativity.
We’re excited to confirm a full pan-European deal with ICE. Mixcloud has been supporting artists, songwriters and creators since the start, and we are proud to partner with ICE on this mission.